After last year’s successfull kick-off with GAME MEETS FILM we are exited to be part of the Film Festival Cologne again with THE GREAT IMMERSIVE DAY.
In the wake of the radical changes in the media industry due to digitalization and its creative immersive technologies, traditional content producers and content providers are facing great challenges. The constantly expanding possibilities of virtual and augmented reality and the new acoustic 3D worlds allow individual experiences and media bonuses in depths of experience that were unthinkable until recently – from mere viewers to committed participants.
The aim of the IMMERSIVE DAY is to discuss the framework conditions and the necessary know-how for successful storytelling in a transmedial context. In addition, possibilities will be presented how new pervasive and penetrating experiences can be created by bringing together the potentials of traditional and digital media and how closely storytelling and creative technologies are linked.
All participants are invited to visit the exhibits of the IMMERSIVE DAY and the SAE Alumni Convention Exhibition in the Palladium Cologne in order to gain their own personal immersive experiences.
The event will take place in the Auditorium of the Cologne Game Lab/ifs on Wednesday, 10. October, starting at 10am.
You can find the further information and the day’s program on the website of the Film Festival Cologne.