The Great Immersive Day

The Great Immersive Day at the Film Festival Cologne 2018

In the wake of the radical changes in the media industry due to digitalization and its creative immersive technologies, traditional content producers and content providers are facing great challenges. The constantly expanding possibilities of virtual and augmented reality and the new acoustic 3D worlds allow individual experiences and media bonuses in depths of experience that were unthinkable until recently – from mere viewers to committed participants.

Professor Gundolf S. Freyermuth gave the opening keynote “immersion in media – a short history”.  Project “Down” by CGL bachelor students and “All Watched Over by Machines of Loving Grace” by masters students were presented at the exhibits lounge.

You can find further information and the day’s program on the website of the Film Festival Cologne.


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